The client requested a re-brand of their building Highland Corporate Center. Instead of going to an agency, I met with the broker and building owner to give advice on redesigning the building exterior’s related to color, exterior enhancements and facade design as well as coming up with a new building logo. The logo’s new design mirrored the building’s natural landscaping and numerous flowering gardens. The owner wanted to build off the existing design instead of totally renovating the buildings exterior to save money. 

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The result was a significantly improved vacancy from 80% to 30% in a challenging area with high vacancy.  The fresh look positioned the asset as a desired location for small to mid-sized companies looking for a place to call home. 

Client Feedback:

"Really nice job as always" per our client's feedback.